The brand my team has created for Sneeks is one of an alternative culture. Among American teenagers, rebellion is almost universal and at the very least met with empathy. The theme that our three ads share most visibly is an embrace of an alternative culture, where norms can be broken and self expression is encouraged. Those who listen to alternative music or participate in alternative sports will find this ad campaign most appealing. The slogan, “Put Your Best Foot Forward” is used in each ad to convey that this sneaker could be the catalyst for those who aspire to be the best in all their endeavors and it will complement their individuality. The ads also share the use of bright colors to celebrate the rebellion that inevitably comes with youth as well as a similar format.
The first ad we created was specific for young men. The bright blue carpet in the photograph of the kick-drum serves two immediate purposes. The first is the association of the color blue with boys. It takes up a good deal of space on the page and that bright blue really emphasizes which gender the ad is trying to reach. It also serves to be attention grabbing and follows with the bright color theme shared with the rest of the ad campaign. A Sneeks sneaker is strategically placed on the pedal of the kick drum to make the statement to young men who wish to express themselves that Sneeks shares those same values. It is Rock n’ Roll inspired and embraces the rebellion associated with that genre of music. The slogan is written in bright orange to keep the bright color theme as well as make it standout against the glaring blue carpet.
Photo Credit: BigDrumThump.com
The next ad my team created targets young women. Right off the bat, the bright pink color scheme can almost be seen from miles away. In the middle of this girly color explosion is a young woman demonstrating an impressive martial arts high kick while wearing her Sneeks. The sport of mixed martial arts has become exponentially more popular in the past few years and this picture, now more than ever could reach a growing niche in the market. The idea of this ad is again rebellion and breaking norms. It is meant to show that Sneeks supports alternative sports and empowerment of women. The bright pink color scheme also emphasizes that this ad is indeed intended for young women. The slogan is once again written in the complementary color of the overall ad, which in this case is green.
Photo Credit: David Long (davidlongnow@gmail.com)
The third ad we created can appeal to both genders. The overall impression of this particular ad should center on fun and youth. There is a young woman and a young man serving equally important roles in the ad riding a tandem bicycle together in their Sneeks. Tandem bikes are usually associated with being silly and something you don’t see everyday. Sneeks embraces this fun silliness and those who like to express themselves can appreciate this individualism. The color yellow is prevalent in this ad because it is more ambiguous and can appeal to both male and female. The similar format and the bright colors are again used in this ad to emphasize the same themes and feeling that are used in the other ads in the campaign.
Photo Credit: Hugger Industries
This should serve as a very successful ad campaign for Sneeks. All three ads share a bright, rebellious, and individualistic concept. This attitude can be appreciated by many teenagers who wish to express themselves and perform at the very best of their abilities. These ads illustrate that Sneeks as a brand embraces youth, fun, and self expression. No matter the task, your Sneeks will perform just as hard as you’re willing to push them and yourself.
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