Dissecting Adventure

Unsure as to how I should start this assignment, I decided to make my way to the nearest gas station to find a magazine (any magazine) that offered at least something mildly interesting to me.  Luckily, I am a Jeep owner and enthusiast and I was able to dig 4Wheel Drive Magazine out of the very limited selection of periodicals. Four-wheeling and the Jeep culture is such a blast, I knew I wouldn't have any trouble finding an ad I could relate to and write about without it seeming so much like homework.

I brought the magazine home and began thumbing through it. Sure enough, I actually found a fantastic ad that really left an impression on me. In all its simplistic glory, this ad is completely black and white and completely breathtaking. Divided into thirds, the top and bottom sections of the ad have all black backgrounds with white text. The headline in the top section reads in big bold letters, "GLOBAL ADVENTURE" and then in smaller text underneath, "Delivered To Your Doorstep". Near the bottom of the page in the lower third, I find out who's advertising and it's Overland Journal. Their website and contact information is also found here. Saving the best for last, is the main attraction of this ad. Contained in the middle section is an awesome black and white photograph of a four door Jeep Wrangler. This thing is decked out with a snorkel, big knobby tires, lights, a roof-rack and it is just tearing through the desert. It is an outstanding action shot and it is just way cool. Check out the ad below!

I definitely think Overland Journal was trying to portray a sense of adventure in this ad. The big bold headline and the gritty, action photograph really sent that point across to me. After a bit of research on their website, I found the magazine they publish focuses on different kinds of vehicles and excursions all around the globe. So, I'm pretty sure I got the right idea about Overland Journal from this ad. They have a really cool website too, so for those of you who are interested in web design, check it out: http://www.overlandjournal.com/

Easily, Overland Journal knew the readers of a four-wheeling magazine would find much interest in their own similar publications of world-wide vehicle adventures. They know who their niche audience is and advertising in the magazine I was able to find at the gas station just seems like smart business.

Kudos to Overland Journal for this brilliantly simple, yet adrenaline inducing advertisement.